Analysing your current situation
At SEO Coach, we offer every service you could look for in a SEO Consultancy, from planning and strategy to reporting. But we also offer something that many other agencies don’t. Transparency. Too many companies paint search as a black art. At SEO Coach we are here to demystify the process while ensuring your company achieves the success it needs.
We will work alongside you through every step of the process, to ensure the solution we provide is the right one for YOU. Search optimisation isn’t an off-the-shelf solution and getting it right means taking the time to understand your business, your goals and your brand, and then providing a strategy that fits all of them.
The most important element of search engine optimisation efforts is getting the keywords right. There is no point optimising for key phrases that people hardly use because a top ranking won’t bring you sufficient traffic to grow your business. However, if you only target very competitive phrases then you may be waiting years for those top positions. As much as 80% of search phrases typed into search engines each day are unique and long tail i.e. 4, 5 or more words in the phrase so a sound strategy involves getting the balance right.
We will work together with you to determine who your target customers are and which keywords they would use when searching for your products and services. This is the basis for all further optimization, as the keywords targeted will define who your competitors are and how your content needs to be optimized .
To achieve your goal of a top ranking for your chosen keywords it is then necessary to analyse your competition for each selected word / phrase. Our specialised process helps us understand the strategies being employed by your competitors which in turn enables us to reposition your website’s SEO strategies to help it score above your competitors in the search engine rankings.
Our advanced On-site SEO optimization will then help you dominate your marketplace.